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By Getuma okemwa
This year, Easter Sunday won’t be the only thing rising. On April 20, 2025, cannabis enthusiasts across the globe are sparking up for 4/20, the unofficial weed holiday that just so happens to land on two other major events: Easter Sunday and the final day of Passover. It’s a triple alignment that hasn’t occurred since 1959—and won’t again until 2087.
In a vibrant cultural twist, America’s marijuana aficionados are blending puff with praise, bunnies with blunts, and seder plates with sativa. While the holidays themselves are not inherently connected, their overlap has inspired a slew of creative events, exclusive cannabis deals, and cross-cultural commentary that could only happen in the age of legalization.
Why April 20 Is the Cannabis Calendar’s Highest Holiday
To understand the buzz around 4/20, we need to roll back to the early 1970s in San Rafael, California. That’s where a group of high schoolers, known as the “Waldos,” coined the term “420” as a code for their daily cannabis rendezvous at 4:20 p.m. Word spread thanks to their connection to the Grateful Dead, and eventually, the term evolved into a counterculture staple.
By the 1990s, April 20th had become the de facto holiday for marijuana lovers—a time to advocate for legalization, celebrate cannabis culture, and, of course, indulge. Fast forward to 2025, and 4/20 is now a multi-billion-dollar day for the cannabis industry, attracting stoners, small businesses, and big brands alike.
A Holy Smokes Sunday: 4/20 Meets Easter and Passover
This year, the stars—or perhaps, the rolling papers—have aligned. April 20 not only marks the global stoner holiday but also Easter Sunday and the last day of Passover. For some, this may seem like a curious coincidence. For others, it’s the perfect opportunity to celebrate the sacred and the psychoactive in tandem.
In Los Angeles, Weed Bus LA hosted an “Easter Nug Hunt,” where participants swapped plastic eggs for pre-rolls and edibles. Organizer Brett Davis said, “With egg prices today, it seemed only right to be searching for something else.” The cannabis-themed scavenger hunt was a lighthearted nod to the overlapping holidays, drawing locals and tourists alike.
Meanwhile, in New York City, kosher-style THC gummies made an appearance at Passover celebrations. Designed to comply with dietary laws while delivering a mellow high, these infused edibles reflect a growing demand for cannabis products that respect religious traditions.
Over in Portland, Oregon, the city known for its quirks went all-in with a “Blaze and Praise” drag brunch. Complete with gospel music, drag queens dressed as saints, and a haze of smoke, the event welcomed cannabis lovers of all creeds to spark up and sing hallelujah.
The 4/20 Food Frenzy: Munchies Go Mainstream
No 4/20 celebration would be complete without munchies—and the food industry knows it. Restaurants and fast-food chains across the U.S. are rolling out the red carpet for cannabis consumers with themed discounts and drool-worthy deals:
- Insomnia Cookies: $4.20 off a Deluxe Six-Pack with code “GOODSTUFF.”
- Popeyes: Offering exclusive 4/20 menu specials tailored for snack-happy stoners.
- Buffalo Wild Wings: Teasing the return of all-you-can-eat wings starting April 21.
- Red Robin: Launching a $20 Bottomless Burger Pass for May (available now for eager munchers).
These deals aren’t just gimmicks—they’re part of a larger shift in how cannabis is viewed in mainstream culture. What was once a taboo is now a marketing opportunity.
A New Kind of High Holiday
The juxtaposition of Easter and 4/20 might raise eyebrows, but for many, it’s a welcome chance to celebrate joy, community, and personal freedom. While some religious leaders have expressed discomfort over the overlap, others see it as a teaching moment.
Rabbi Rachel Weiner of Brooklyn commented, “Passover is about liberation. There’s a deep symbolism in celebrating personal freedom—including the freedom to use cannabis responsibly. For those who observe, this can be a time of both spiritual and physical release.”
Similarly, Reverend Jordan Michaels in San Francisco offered a nuanced take: “For many of our younger parishioners, cannabis isn’t controversial—it’s cultural. We’re choosing to focus on what brings us together this Easter, not what separates us.”
The Business of Bud: Cannabis Sales Surge on 4/20
According to market analysts, 4/20 remains one of the highest-grossing days of the year for the cannabis industry. Dispensaries across California, Colorado, New York, and other legalized states report record-breaking sales thanks to discounts, exclusive strains, and limited-edition collaborations.
This year’s sales are expected to be even higher, given the overlap with traditional family gatherings. “People are traveling for Easter, reconnecting with old friends, and they’re looking for new ways to unwind,” said Kayla Jenkins, a cannabis marketing strategist. “It’s the perfect storm.”
Looking Ahead: A Glimpse into 2087
If you’re wondering when this unusual holiday trio will align again, mark your calendars—because it won’t happen until April 20, 2087. By then, cannabis may be federally legal, and Easter brunch could come with a CBD mimosa as standard.
But for now, 2025 stands as a uniquely blended moment in cultural history. A time when religious observance, ancient traditions, and modern cannabis culture coexisted—not in conflict, but in conversation.
420
April 20, 2025, is more than just a date. It’s a symbol of shifting attitudes, spiritual intersections, and the power of cultural evolution. Whether you’re lighting a candle, a joint, or a menorah this Sunday, this high holiday is about connection, community, and maybe—just maybe—a little cosmic humor.
So go ahead—praise, pass, and partake. This kind of Sunday won’t come again for another 62 years.